Wording Surveys Well Makes Them More Effective (Part 2)

Wording Surveys Well Makes Them More Effective (Part 2)

by Arden Harper    Apr 24, 2020 7:41 pm  
Written by Arden Harper – 2 minute read

This is part 2 of this series. Start on part 1 here

Part 1 discussed asking direct questions. Part 2 talks about making questions objective. Oftentimes survey questions are asking for opinions, but sometimes they’re asking for pure data. Regardless, there are ways to word questions in a manner that is much more objective than others. 

There’s a lot of ways that survey wording can be improved, so we’ll break it down into different categories: asking direct questions, making questions objective, providing an appropriate type of response option, asking for one piece of information per question, and length. 

Making Questions Objective

Objectivity takes opinion and translates it in the most direct and measurable way possible. Objectivity is about black-and-white facts, whereas subjectivity often falls into the gray area in between. When asking questions, even opinion questions, there’s a way to ask most questions in a way that makes it most manageable for data collection. Objectivity also works to keep the responders from feeling badly about their answer, at least not as much as before. 

Let’s say your survey is trying to understand socioeconomic status (called SES) of consumers of your product or service. You’re trying to understand who is more likely to buy the product; low, middle, or high SES consumers. SES can be made objective, with cutoffs for each level written down specifically. 

Objectivity also creates an environment of professionalism. It feels less messy, less gossipy, and less of a personal affront. Even anonymous surveys can feel suspiciously personal if the wording is too subjective.  

Boxplot has written effective surveys for many clients in the past, and provided in-depth analysis of the results. 

Email us today: info@boxplotanalytics.com


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"Wording Surveys Well Makes Them More Effective"

"Wording Surveys Well Makes Them More Effective (Part 3)"