Wording Surveys Well Makes Them More Effective: Part 4

Wording Surveys Well Makes Them More Effective: Part 4

by Arden Harper    Jun 18, 2020 3:27 pm  
Written by Arden Harper – 2 minute read

This is part 4 of this series. Start on part 1 [here].

Part 3 talked about providing an appropriate type of response option. There are a lot of ways that survey wording can be improved, so we’ll break it down into different categories: asking direct questions, making questions objective, providing an appropriate type of response option, asking for one piece of information per question, and length. 

Ask for One Piece of Information Per Question

In the exposition of this article, I mentioned when you ask somebody for two separate pieces of information, and they, frustratingly, answer only one of them. While that person should be more discerning in understanding that you asked them two things, it’s a good idea to assume that most people will respond to only one of the two questions being asked. When given two separate things to think about in one question, it muddies up the information you’re looking to extract from them. 

Ask for one piece of information at a time. 

Here’s an example. 

An issue with asking more than one inquiry within a question is that it’s easy to miss; in casual conversation, it’s normal to ask more than one thing at a time. Because it’s easy to do, and fairly undetectable, it’s important to comb through all questions in a survey as a proofreading effort through the lens of looking for instances of double or more inquiries within a question.


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"Wording Surveys Well Makes Them More Effective (Part 3)"