Written by Arden Harper – 4 minute read This is part 3 of this series. Start on part 1 here Part 2 discussed the importance of making questions objective instead of subjective. Part 3 talks about choosing an appropriate answer type. Answer types will depend on what type of survey is being conducted. An opinion […]
Part 1 discussed asking direct questions. Part 2 talks about making questions objective. Oftentimes survey questions are asking for opinions, but sometimes they’re asking for pure data. Regardless, there are ways to word questions in a manner that is much more objective than others.
Have you ever sent a message to someone asking “would you prefer [x] or [y]?” and they answer “yes”? Isn’t that frustrating? So why would you write a survey in the same manner? Business data collection surveys are often written this way, unfortunately. There are many ways that survey wording can be improved, so we’ll break it down into different categories: asking direct questions, making questions objective, providing appropriate response options, asking for one piece of information per question, and length.